The

Come-back of

Kodak

THE GOAL

To let our users live in the moment more. Not every moment has to be picture-perfect because sometimes the best memories are a little blurry.

OUR COURSES

THE PROBLEM

Kodak said its goodbyes in Janurary of 2012 due to the influx of the digital world. They thought they were safe due to Kodak's steady popularity but completely missed the rise of digital technology. But in 2021 that's all changing.

THE SOLUTION

Create a digital hub to get users talking about Kodak again. This new hub will feature an updated disposable camera that syncs to your phone, each picture you take on the disposable will link to the Kodak app and be automatically categorized in albums and folders. This will allow you to put your phone away and just live in the moment.

“People say that a time machine can’t be invented, but they’ve already invented a device that can stop time, cameras are the world’s first time machines.”